While many are drawn to the Sheltie for their melting expression and beautiful coats, it is their endearing personality that owners find so captivating.

The American Shetland Sheepdog Association (ASSA) is the AKC Parent club for the breed. Founded in 1929, the ASSA consists of 840 members and over 69 member breed clubs throughout the country. The club’s first specialty was held in 1933, and while much has changed, ASSA remains committed to protecting and advancing the interests of the breed through education, research, responsible breeding and rescue.

This is a custom website design and development project that includes a Membership Renewal, Member Only Section, Article/Blog Section, and a stellar Health Section. The design portion of the project was created in conjunction with Jen Milani of Showtime Design. It includes a customized responsive framework that is designed to the specific needs of American Shetland Sheepdog Association’s content, services, and website representation.

Original Launch: 2016
Industry: Dog Conformation, Herding, Agility, Obedience & Rally
Key Audience: Shetland Sheepdog Owners
Location: Delaware

Project Type: Website Design & Development